Where it all began

I created Looped with Love after working in the Maternity Department at Kingston Hospital within the NHS. As a Mum myself, I understand the excitement of preparing for a new arrival and finding the perfect products that truly support your growing family.

My goal with LWL has always been to combine practicality, functionality, safety, and style - while keeping everything affordable for parents. Our hand-looped bassinets and matching accessories are crafted from 100% cotton cord, offering a sturdy structure that remains breathable and safe for newborns.

I have personally sourced baby products from reputable manufacturers to ensure they align with LWL's values and purpose, with the hope of expanding to offer a wider range of essentials for families.

I'm constantly exploring new ideas and products that help parents build a safe, comforting environment for their little ones. My passion for babies, along with experience supporting parents and families, inspired me to bring LWL to life.

Creating pieces that reflect parents' visions is something I truly love, and I hope you enjoy our products as much as I do.

Lots of Love,

Aimee x